Social Media Content Creator (Specialist Level)
Lovevery is a rapidly expanding direct-to-consumer startup headquartered in Boise, Idaho, founded by accomplished serial entrepreneurs. Catering to parents, our mission is to instill confidence in them by providing meaningful developmental experiences during the crucial early years of childhood. Grounded in science, Lovevery's products have earned accolades from esteemed institutions such as Red Dot, Parents’ Choice, and NAPPA. TIME Magazine recognized our Play Kits subscription as one of the Best Inventions of 2018.
We are seeking a Social Media Content Creator who possesses a keen understanding of video-centric platforms, particularly TikTok and Instagram, with a strong emphasis on TikTok. In this role, you will be closely collaborating with Lovevery’s CEO to craft compelling video content for both her TikTok and Instagram pages, aligning with Lovevery’s brand voice and tone. When not working directly with the CEO, you will seamlessly integrate with and contribute to the company’s social media team, assisting in achieving internal goals and initiatives. The ideal candidate is a creative storyteller with a deep passion for the parenting and child development community, staying abreast of cultural trends to swiftly respond with video content featuring. Reporting to the Senior Director, Social Media + Experts, you'll join a dynamic team focused on driving our growth through innovative content strategies.
This role is required to be in Boise, ID.
Responsibilities:
- Collaborate closely with Lovevery’s CEO to craft compelling video content for TikTok and Instagram
- Seamlessly integrate with and contribute to the company’s social media team, assisting in achieving internal goals and initiatives
- Stay informed about the latest trends on TikTok and other relevant platforms, leveraging insights to create timely and engaging content
- Ideate and propose unique social media activations that position Lovevery and Lovevery’s CEO as leaders in the parenting community on TikTok and Instagram
- Drive audience growth across social platforms through innovative content strategies and leveraging viral trends
- Actively participate in creative brainstorming sessions to generate content ideas for all social media platforms
- Monitor and report on emerging video trends across social media platforms, while staying updated on best practices
- Demonstrate flexibility regarding work hours to ensure timely content delivery and community management, including availability for morning, evening, and weekend tasks
Qualifications and Attributes:
- Genuine enthusiasm for parenthood and early childhood development, with a profound empathy for parents
- A passion for social media marketing and community building
- 2-3 years of direct experience with TikTok, Instagram, or social video content creation
- Strong communication and relationship management skills; prior customer-facing experience is advantageous
- Resourceful and adaptable, thriving in a fast-paced environment without constant supervision
- Up-to-date knowledge of social media trends, tools, and best practices
- Comfortable creating social-first content, including behind-the-scenes and on-the-go videos
- Proficiency with social media management and content creation tools, social listening, and community management
- Excellent attention to detail, organizational skills, and project management abilities
- Self-sufficiency in content production and editing; capable of independently creating all required content
- Bachelor’s degree preferred, preferably in marketing/communications or a related field
Benefits/Perks You’ll Enjoy:
- Competitive salary, benefits, and stock options
- 3 weeks of paid time off in year 1, plus 14 paid holidays
- Generous parental leave policy
- Provision of necessary equipment to support job duties
- Free or discounted Lovevery products
- Remote working option available anywhere in the US
Lovevery is committed to fostering diversity and inclusivity in our workplace. Employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other legally protected status.